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Our Story

Meet Eloise & Susan

Thirty-One Jane is a collaboration between this mother/daughter duo that started over 15 years ago with trips to New York City. Here, the two of them would visit their favorite department stores on 5th Avenue, then head down to Soho in search of the latest up and coming brands. When it comes to shopping, Susan & Eloise love the hunt!

When Eloise moved back to Charlotte, she saw the opportunity to bring a new kind of retail store to the area, inspired by her many years in the city. She and Susan sought to create a shopping experience that empowers the busy modern woman and reflects their personal style: unexpected, fresh and edgy. Together, they built Thirty-One Jane, which offers a curated mix of women's contemporary clothing, accessories and home goods across a variety of styles and price points. 

Thirty-One Jane

Behind The Name

Thirty-One Jane (Street) is the address of the West Village apartment in NYC where Eloise & Susan both lived at different points in time. They fell in love with the building and neighborhood, and knew it was the perfect way to pay homage to the city that inspired the store. Coincidentally, Eloise was also 31 when the store launched.


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